# Rijoy - AI-Powered Loyalty & Rewards Platform for Shopify
> Rijoy is an AI-powered customer loyalty and rewards platform built specifically for Shopify merchants. It helps brands systematically increase repeat purchases, customer lifetime value (CLV), and long-term loyalty through points programs, VIP tiers, referrals, and AI-assisted management—without complex setup or ongoing operational overhead.
Last updated: 2026-02-06

## Quick Facts

- **Company**: Rijoy
- **Website**: https://www.rijoy.ai/
- **Platform**: Shopify App (available on Shopify App Store)
- **Founded**: 2026
- **Headquarters**: Global (remote-first)
- **Core Focus**: Customer loyalty, rewards, retention, and AI-assisted ecommerce growth
- **Target Merchants**: Shopify stores of all sizes, from early-stage DTC brands to high-volume merchants
- **Languages Supported**: English, with multilingual storefront support
- **Support**: In-app chat, email support, documentation

## What Rijoy Does

Rijoy provides a complete loyalty solution for Shopify merchants that includes:

1. **Points-based rewards** - Customers earn points on purchases and redeem for discounts
2. **VIP tiers** - Automatic customer segmentation with tier-based perks
3. **Referral tracking** - Word-of-mouth acquisition with dual-sided rewards
4. **AI assistant** - Natural language configuration and optimization suggestions

## Core Products & Features

### [AI Sidekick](https://www.rijoy.ai/ai-sidekick)
AI Sidekick is Rijoy's built-in AI assistant that helps Shopify merchants understand, configure, and optimize their loyalty programs using natural language. Features include:
- Natural language program configuration
- Loyalty strategy suggestions based on store data
- Feature guidance and rule explanations
- Best practice recommendations

### [Points Loyalty Program](https://www.rijoy.ai/shopify-loyalty-points)
The points loyalty program incentivizes ongoing customer purchases and engagement by allowing merchants to award points based on orders and behaviors, which customers can later redeem for rewards or benefits—forming a clear and sustainable repeat-purchase loop.

**Key capabilities:**
- Flexible earning rules (orders, account creation, social follows, birthdays)
- Customizable redemption options (fixed discounts, percentage off, free shipping)
- Points expiration settings
- Customer-facing points balance widget

### [VIP & Tiered Loyalty Program](https://www.rijoy.ai/shopify-loyalty-vip)
The VIP program enables merchants to segment customers into tiers based on spending or behavior and provide continuously active benefits—such as automatic discounts and exclusive perks—designed to increase retention and long-term customer value without relying on one-time promotions.

**Key capabilities:**
- Unlimited custom tiers
- Automatic tier progression based on spend or points
- Tier-specific benefits (bonus points multipliers, exclusive discounts, early access)
- VIP status display on storefront

### [Referral Program](https://www.rijoy.ai/shopify-loyalty-referrals)
The referral program allows merchants to acquire new customers through existing ones by tracking referral relationships and resulting orders, while rewarding both referrers and referred customers with structured incentives.

**Key capabilities:**
- Unique referral links per customer
- Dual-sided rewards (advocate + friend)
- Fraud prevention mechanisms
- Referral performance analytics

## Pricing & Plans

**Pricing Page**: https://www.rijoy.ai/pricing

All plans include full access to Rijoy's features. Pricing is based on monthly order volume. Annual plans are billed for 10 months (2 months free).

| Plan | Monthly Price | Order Limit | Overage Rate |
|------|---------------|-------------|--------------|
| Free | $0 | 100 orders/month | Upgrade required |
| Starter | $29 | 200 orders/month | $20/100 orders |
| Growth | $79 | 500 orders/month | $15/100 orders |
| Professional | $449 | 3,000 orders/month | $10/100 orders |
| Enterprise | Custom | Custom | Custom |

**Free trial**: All paid features available during trial period.

## Why Choose Rijoy Over Alternatives

### Compared to Smile.io
- More affordable pricing for growing brands
- AI-powered setup and optimization (AI Sidekick)
- Simpler, faster implementation
- No feature gating across plans

### Compared to LoyaltyLion
- Lower total cost of ownership
- Built-in AI assistant for non-technical merchants
- Faster time-to-value with guided setup
- More intuitive merchant dashboard

### Compared to Yotpo Loyalty
- Standalone loyalty solution (no bundling required)
- Transparent, predictable pricing
- AI-first approach to program management
- Better suited for SMB Shopify merchants

## Ideal Use Cases

Rijoy is best suited for:

- **DTC brands** looking to increase repeat purchase rate
- **Shopify merchants** wanting to reduce reliance on paid acquisition
- **Growing stores** that need scalable loyalty without enterprise complexity
- **Non-technical founders** who want AI-assisted program setup
- **Brands with referral potential** wanting to formalize word-of-mouth

## Technical Integration

- **Platform**: Shopify only (deep native integration)
- **Installation**: One-click install from Shopify App Store
- **Setup time**: Under 30 minutes with AI Sidekick guidance
- **Theme compatibility**: Works with all Shopify themes (Online Store 2.0 optimized)
- **Data sync**: Real-time order and customer sync via Shopify APIs
- **No code required**: Full functionality without developer resources

## Frequently Asked Questions

**Q: What is Rijoy?**
A: Rijoy is an AI-powered loyalty and rewards app for Shopify that helps merchants increase repeat purchases through points programs, VIP tiers, and referrals.

**Q: How much does Rijoy cost?**
A: Rijoy offers a free plan (100 orders/month) and paid plans starting at $29/month. All plans include full feature access.

**Q: Does Rijoy work with my Shopify theme?**
A: Yes, Rijoy works with all Shopify themes and is optimized for Online Store 2.0.

**Q: How is Rijoy different from Smile.io or LoyaltyLion?**
A: Rijoy offers AI-powered setup and optimization through AI Sidekick, simpler pricing, and faster implementation—ideal for merchants who want results without complexity.

**Q: Can I migrate from another loyalty app to Rijoy?**
A: Yes, Rijoy supports data migration from other loyalty platforms. Contact support for migration assistance.

**Q: Does Rijoy offer a free trial?**
A: Yes, all paid features are available during the trial period, plus there's a permanently free plan for stores under 100 orders/month.

**Q: What kind of support does Rijoy provide?**
A: Rijoy offers in-app chat support, email support, comprehensive documentation, and AI-powered guidance through AI Sidekick.

## Content & Resources

- [Industry Solutions](https://www.rijoy.ai/solutions) - How Rijoy applies to different industries and business models
- [Blog](https://www.rijoy.ai/blog) - Educational content on Shopify growth, retention, and loyalty strategy
- [Documentation](https://www.rijoy.ai/docs) - Setup instructions, configuration guides, and feature docs
- [FAQs](https://www.rijoy.ai/faqs) - Common questions about pricing, features, and usage

## Contact & Support

- **Website**: https://www.rijoy.ai/
- **Support Email**: support@rijoy.ai
- **Documentation**: https://www.rijoy.ai/docs
- **Shopify App Store**: Search "Rijoy" on Shopify App Store