About Us
We stand at the forefront of AI-driven growth, committed to helping Shopify brands reimagine their loyalty programs through conversational AI Sidekick technology. We enable a shift from passive retention to proactive growth, driving continuous uplift in brands' lifetime value (LTV).
Our Story
As global e-commerce competition intensifies, customer acquisition cost (CAC) is surging at an annual rate of 20%. We have found that what defines a brand's long-term core value is no longer a single click, but customer repurchase and loyalty. Yet most traditional Shopify membership systems remain stuck in a "static configuration" paradigm: rigid point rules, ineffective email reminders, and unpredictable user behavior.
Born in Singapore, Rijoy was founded by a team of senior AI experts from Google and Shopify. We understand deeply that brands are not short of data—what they lack is the ability to "read customer intent" and respond in real time. For this reason, we built Rijoy AI, a world-leading next-generation intelligent loyalty management platform. By understanding users' consumption patterns, we deliver the most precise incentives at the optimal moment, helping brands transform first-time buyers into lifelong loyal superfans.
Our Mission
Our mission is to empower every brand with the technological force to truly understand customers, enabling them to effortlessly build effective and lasting customer loyalty.
We believe that future business relationships should be built not merely on transactions, but on long-term, mutually beneficial value connections. Through an AI-driven architecture, Rijoy empowers brands to shift from passive responsiveness to proactively understanding customer needs, making membership systems a core engine for sustainable growth.
Our Vision
Making Loyalty Systems the Intelligent Engine for Brand Growth
We believe that the membership systems of the future will be dynamic, personalized, and capable of continuous evolution alongside customer behavior. Rijoy is building a loyalty system that no longer relies on complex operations, but instead can learn and optimize automatically.
Dynamic Evolution
No rigid rules—an adaptive system that self-iterates in real time with customer behavior.
Personalized Engagement
Ditch generic templates for lifecycle-based, tailored incentives.
Effortless Operations
Free merchants from complex setup; focus on brand and product.
We believe that the membership systems of the future will be dynamic, personalized, and capable of continuous evolution alongside customer behavior. Rijoy is building a loyalty system that no longer relies on complex operations, but instead can learn and optimize automatically.
Our Values
Data-Driven Decisions
Abandon empiricism. Every strategic recommendation and every promotional delivery from Rijoy is based on real user behavior profiles and rigorous analysis of consumer psychology logic, ensuring that conversion outcomes are measurable, trackable, and optimizable.
Empowerment for the Super Individual
We are committed to bridging the technology divide through AI. We enable brand owners of any scale to access the same automated operational capabilities as the world's top e-commerce giants via Rijoy, unlocking human creativity.
From Insight to Execution
AI should not stop at analysis. From detecting early signs of customer churn to automatically generating and executing retention solutions, we provide a full end-to-end closed loop, turning growth ideas into growth results instantly.
Global Vision
Rooted in Singapore as a global technology hub, we serve brands across diverse cultures and contexts. By building borderless brand loyalty systems, we empower global brands to deeply engage and retain their users.
Who We Are
Explorers steering steadily through the AI wave


Ex-Google Engineer
Deep expertise in search and AI recommendation logic
Former Shopify Specialist
Mastery of eCommerce growth and user conversion
Frontier AI Researcher
Tracking the latest breakthroughs in large models
SEO Veteran
Over a decade of hands-on search optimization experience
Growth Hacker
Skilled at building brand influence from 0 to 1
Why Choose Rijoy AI
100% AI-Driven Automation
Completely eliminate the hassle of manual point rule configuration, with AI taking full control of daily operations.
Significantly Reduced Operating Expenses
The system's self-learning and evolutionary capabilities can reduce manual maintenance costs by more than 80% for merchants.
AI-Powered Churn Warning Model
Using deep learning to predict user behavior, we intervene precisely before customers churn, recovering potential losses.
Ultra-Simple Onboarding Experience
Built exclusively for Shopify merchants. Installation takes just 1 minute, with automatic data sync and instant usability.
Join Our Journey & Unlock a New Chapter of AI-Powered Growth
Rijoy is more than just an app—it is a revolution in brand operations for the AI era. We have helped numerous Shopify brands achieve explosive growth. Today, we invite you to join us on this transformative journey and co-define the future of brand loyalty.
Start Your Experience Now