Privacy Policy
for Rijoy: AI Loyalty Reward
Last updated: Nov 27, 2025
1. Introduction
Welcome to Rijoy: AI Loyalty Reward (the "App"), provided by Rijoy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our App in the Shopify ecosystem. By using the App, you consent to the practices described in this policy.
2. Information We Collect
2.1 Information from Merchants
When merchants install and use our App, we may access certain information related to their Shopify store as necessary to provide our services, including store identification details, basic store settings (e.g., store name, industry), and data related to the integration of our loyalty reward features. This helps us set up and customize the loyalty program functionality for the merchant's store.
2.2 Information from Merchants' Customers (End-Users)
- Account and Contact Information: If end-users create accounts or interact with the loyalty program (e.g., sign up for rewards, participate in activities), we may collect information such as name, email address, phone number (if provided), and shipping address (when relevant for reward redemptions like physical product giveaways).
- Transaction and Engagement Data: We gather data on end-user transactions related to the loyalty program, such as purchase amounts, purchase frequencies, items purchased (to tie to reward eligibility), and engagement actions like points earned, points redeemed, participation in loyalty-related campaigns (e.g., referrals, reviews).
- Device and Usage Information: When end-users access the loyalty program features via the merchant's store (which integrates our App), we may collect device-related information like IP address, browser type, device type, and usage patterns (e.g., how often they check their loyalty points balance, which reward options they view).
2.3 Information Collected Automatically
- Cookies and Similar Technologies: Our App uses cookies and similar tracking technologies to recognize you when you interact with the loyalty program features, remember your preferences (e.g., preferred reward categories), and analyze how you use the program. Cookies are small data files stored on your device.
- Web Beacons: We may use web beacons (small, invisible image files) in emails or on web pages related to the loyalty program to track interactions, such as whether an end-user opened an email about a new reward offer or clicked through to redeem a reward.
3. How We Use Your Information
3.1 For Merchants
- To set up, configure, and manage the Rijoy: AI Loyalty Reward program for their Shopify store, including customizing reward rules, points systems, and campaign settings based on the store-specific data we collect.
- To provide customer support to merchants, troubleshooting issues related to the loyalty program's functionality, and providing insights and recommendations to optimize their loyalty initiatives using our AI-driven analytics.
3.2 For End-Users
- To operate and manage the loyalty program, including calculating and awarding points, facilitating reward redemptions, and tracking the status of end-user participation in loyalty activities.
- To personalize the end-user experience, such as suggesting relevant rewards based on their purchase history and engagement patterns, and sending targeted communications about new rewards, special offers, and loyalty program updates.
- For security and fraud prevention purposes, to ensure the integrity of the loyalty program (e.g., detecting and preventing unauthorized point redemptions or account manipulations).
- To improve our App and services, by analyzing end-user behavior and feedback to enhance the functionality, usability, and effectiveness of the Rijoy: AI Loyalty Reward program.
4. Sharing Your Personal Information
4.1 Service Providers
We may share personal information with third-party service providers who help us deliver and improve our services. These include:
- Analytics Providers: Like Google Analytics, to help us understand how merchants and end-users interact with the loyalty program, so we can make data-driven improvements.
- Customer Support Providers: To assist in responding to merchant and end-user inquiries and issues related to the App.
These service providers are contractually obligated to use the information only for the purposes of providing services to us and to protect the confidentiality and security of the data.
4.2 Merchants
For end-user data, we share relevant information with the respective merchants (whose stores use our App) so that they can manage their own loyalty programs, understand their customers' engagement, and fulfill reward redemptions. This includes data like end-user points balances, transaction histories related to the loyalty program, and contact information (as necessary for communication about rewards).
4.3 Legal Requirements and Compliance
We may disclose personal information if required to do so by law (e.g., in response to a valid court order, subpoena, or other legal process) or to comply with regulatory requirements. We may also share information to protect our rights, privacy, safety, or property, as well as that of our merchants, end-users, or others.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to operate the loyalty program, provide services to merchants, and comply with our legal obligations. Once the data is no longer needed, we will securely delete or anonymize it, unless a legal requirement dictates a longer retention period.
6. Security of Your Personal Information
We implement a range of physical, technical, and administrative security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These include measures like encryption of data in transit and at rest, access controls, and regular security audits. However, please note that no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Children's Privacy
Our App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 in violation of applicable law, we will take steps to delete such information promptly. If you believe a child under 13 has provided personal information through our App, please contact us.
8. Your Rights
8.1 For Merchants
- You have the right to access, correct, update, or delete the data we hold related to your use of the App, subject to legal and contractual limitations. You can make such requests by contacting our support team.
- You can also request restrictions on how we process your data or object to certain processing activities, where applicable under the law.
8.2 For End-Users
- Access and Correction: You can request access to the personal information we hold about you in the context of the loyalty program and ask to correct any inaccurate data.
- Deletion: In certain circumstances (e.g., where the data is no longer necessary for the purposes for which it was collected, or you withdraw your consent), you can request the deletion of your personal information, subject to legal requirements.
- Data Portability: You may be able to request that we transfer the personal information we hold about you to another party in a structured, machine-readable format, where applicable.
- Opt-Out of Communications: You can opt-out of receiving promotional communications from us related to the loyalty program (though we may still send essential service-related communications).
To exercise these rights, please contact us using the information provided at the end of this policy. We will respond to your request within the timeframes required by applicable law.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technological advancements, or legal requirements. We will post the updated policy on our App's page in the Shopify App Store and indicate the effective date of the changes. By continuing to use the App after the updated policy is posted, you consent to the revised terms.
10. Contact Us
If you have any questions, comments, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:
Email: support@rijoy.ai