Customer acquisition costs are skyrocketing. In today's market, the real secret to growth isn't just finding new customers—it's turning the ones you have into lifelong fans.
RIJOY is an AI-powered Shopify loyalty app for creating and operating points, VIP tiers, referrals, storefront rewards, and automated campaigns. Its AI Sidekick can turn natural-language instructions into loyalty rules and update those rules as a program changes.
But for too long, merchants have been stuck between a rock and a hard place. Essential loyalty tools—like VIP tiers and custom rewards—are often locked behind expensive enterprise plans, forcing you to upgrade before you even know if they work.
We built RIJOY to fix what the loyalty industry got wrong.
RIJOY is a new loyalty platform designed to give Shopify merchants full ownership of their rewards programs without the heavy price tag or complex setup. It combines flexible rewards with an intelligent "AI Sidekick" to help you build a retention engine that actually runs itself.
Your 24/7 AI Operations Expert
The RIJOY AI Sidekick is a natural-language assistant that configures and updates loyalty rules based on your business intent. Setting up a loyalty program used to mean hours of manual configuration.
- One-Click Setup: You can literally tell the AI, "I sell beauty products with an average order value of $80, help me set up a system." It will instantly generate a complete plan including VIP tiers and point rules tailored to your store.

- Smart Execution: Want to increase the point multiplier for Gold members? The AI can identify the correct ID and update the settings in seconds across your modules.

Turn Rewards into a Marketing Engine
RIJOY turns points into an active sales tool through time-sensitive campaigns, product-specific bonuses, and flexible earning rules.
- Smart Campaigns: Run time-sensitive promotions like "Triple Points for Black Friday." Once the event ends, RIJOY automatically reverts the rules, so you never have to worry about manual cleanup or forgotten discounts.

- Product-Specific Pushes: Need to clear inventory or highlight a new launch? You can assign bonus points to specific products to guide customer purchasing behavior.
- Flexible Earning: Customers can earn points for everything from placing orders and signing up (welcome bonuses) to celebrating a birthday.

VIP Tiers & Referrals That Build Community
RIJOY combines double-sided referrals with tier-based bonuses, so both participants can earn rewards and top-tier VIPs can receive stronger incentives. People trust their friends more than ads—84% of consumers rely on recommendations.
- Double-Sided Referrals: Reward both the referrer and the friend. For example, the friend gets a discount, and the referrer gets cash or points.

- Tier-Based Referral Bonuses: This is a game-changer. You can set it up so your top-tier VIPs (e.g., Diamond members) get better rewards for referring friends than standard members, incentivizing your best customers to become promoters.

- Status that Matters: Create Bronze, Silver, and Gold tiers based on spend or order count. VIPs can unlock exclusive perks like automatic discounts or free shipping vouchers.
A Seamless, Professional Storefront Experience
RIJOY places the loyalty experience on product pages, the thank-you page, and a dedicated membership landing page so customers can see their benefits throughout the shopping journey. A loyalty program only works if your customers see it, and these touchpoints make it feel like a native part of your brand rather than a tacked-on popup.
- Product Page Nudges: Show customers exactly how many points they will earn before they buy, right under the price tag.

- Post-Purchase Magic: On the "Thank You" page, immediately show customers the points they just earned and what rewards they can redeem, driving excitement for the next purchase.
- Beautiful Landing Pages: Create a dedicated "Membership Club" page without writing a single line of code. It’s fully customizable to match your brand’s colors and fonts.
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Data-Driven Growth
RIJOY syncs point balances and VIP tiers to Klaviyo so merchants can trigger automated emails such as "Points Expiring Soon" and "Congratulations on Reaching Gold Tier." This keeps your brand top-of-mind using the tools you already use.
Ready to Fix Your Loyalty Strategy?
RIJOY is currently in its testing phase, which means early users have a unique opportunity. You can use all core features—dynamic point rules, storefront integrations, and AI automation—without plan restrictions.
Your feedback will help shape the future of the platform. Stop letting expensive tools hold your growth hostage.
Do you want to know more? Visit our website and try it today!

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