Points-Multiplier Campaigns

Feature Description

The Points Multiplier Campaign is used to apply a multiplier reward to eligible points-earning actions within a specified period.

This campaign does not create new points-earning rules but multiplies the rewards of existing rules. It is suitable for:

• Major promotions (e.g., Black Friday, Anniversary Sale)
• Increasing customer engagement and repeat purchases
• Temporarily amplifying points incentives

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Logic

• The Points Multiplier Campaign is only effective within the configured campaign period
• The campaign applies to existing points-earning rules
• The system calculates points based on the original rules and multiplies them by the configured multiplier
• If the campaign is manually paused, the multiplier effect stops immediately (highest priority)

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Supported Points Actions

The campaign applies only to the following actions:

• Place an order
• Signup

⚠️ The following actions do not participate in the points multiplier campaign:

• Social media points rules
• Birthday points

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How to Configure

Method 1: Create with AI Sidekick (Loyalty AI)

1. Click Loyalty AI in the bottom-right corner of any page in the App to open the AI panel
2. Enter a command in the input box, for example:
   “Create a festive double points campaign to celebrate the new year and give all customers extra rewards.”
3. The AI will automatically generate a corresponding Points Multiplier Campaign, including:
   • Campaign name
   • Points multiplier
4. Click the Preview & Edit button
5. The system will navigate to and pre-fill the Points Multiplier Campaign configuration page
6. Merchants can select which existing points-earning rules to include, adjust multipliers and campaign status, then click Save to activate the campaign

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Method 2: Create Manually

1. Go to the App and click Points in the left-hand menu
2. Switch to the Marketing Campaigns tab
3. In the Points Multiplier Campaigns section, click Add Campaign
4. Enter the configuration page and complete the setup

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Configuration Items

1. Campaign Name

• Displayed on the member points panel and loyalty landing page
• Use a clear name indicating the multiplier and purpose, for example:
  • 2× Points Weekend
  • Double Points for Black Friday

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2. Campaign Period

• Start Time
  • Based on browser time
  • Cannot be earlier than the current time
• End Time
  • Cannot be earlier than the start time
• The system automatically validates the campaign period

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3. Points Multiplier

• Supports multiplier range: 2x – 10x
• Only integer multipliers are allowed
• The multiplier applies to the final points awarded

Example:

• Original rule gives 100 points
• Set 2x → actually awards 200 points
• Set 3x → actually awards 300 points

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4. Campaign Status

• Active: Campaign is effective, eligible points will be multiplied
• Disabled: Campaign is inactive, original points rules are unaffected

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Campaign Status

The system automatically determines the campaign status based on time and manual control:

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Editing Rules

• Completed
  • Start/end time cannot be edited
  • Cannot be reactivated
• Active
  • Only the end time can be modified
• Paused
  • Full edit of time and multiplier configuration is allowed

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💡 Notes

• Only 1 points multiplier campaign is allowed at the same time
• Promotional product campaigns do not participate in points multiplier campaigns
• Use high multipliers with caution to avoid excessive points cost in a short period